Hello, humans and robots!
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I’m an enthusiastic Sydney-based UX designer who loves co-creating products and services with people, for people—and now, with AI as our latest collaborator. ;)
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Whether you're a hiring team member, a founder, an HR professional, or a fellow designer, welcome to my design journal! I hope you find what you're looking for and feel inspired to connect!
Natalia Amorim
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User Experience Designer
My latest work
UX/UI & CX Designer | Contract
Sacred is a Web3 startup where I had the opportunity to take the full ownership of this end-to-end project of a forum designed for decentralised communities.
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The outcome of this journey was two ready-to-market products, a Figma-based design system, Mid wireframes, Hi-fidelity prototype and HCD deliverables like Personas, User Interview, Online Survey, Competitor Benchmark, Prioritisation Matrix and more.
Selected Projects
Every project tells a story. Here are mine.
Sacred
Clarity versus Caos
How do you turn a Web3 startup from ‘build-first’ to ‘user-first’? At Sacred Protocol, I led a strategic UX/UI overhaul, replacing guesswork with research-driven design. From uncovering critical anonymity flaws to pioneering a tipping system, my work saved 8 months of wasted dev time, and launched two profitable products.
The Reach Foundation Project
Designing Sensible Solutions
for a Not-for-Profit Foundation
The Reach Foundation's goal was lofty and clear - to deliver 1k workshops by the end of 2022 and impact more young people across Sydney and Melbourne! To achieve this goal, they needed to improve the learning and development experience of their young Facilitators! This project is about the advocacy of the power of UX Design!
Sneak peek at my latest UI projects!
UX/UI/Product Designer – Thryve
Thryve - a digital forum empowering communities to connect and collaborate.
Developed a high-fidelity, interactive prototype for Thryve on Figma.
